Why Go To Online Dating Sites When You Have Social Networking Sites?
If you are single and looking to find a partner, in all probability you have asked yourself … “Why should I join online dating sites when I can join social networking sites for free?”.
To answer this question, we first need to take into consideration the actual nature and substance of the sites.
People who join social networking sites like Facebook and MySpace are there for a multitude of reasons. The biggest share of want to connect with old classmates, friends and family, play games, etc. In contrast, people who utilize dating sites are specifically there to find a partner.
Most social networking sites are global and a melting pot of people of all age groups (including kids) that come from all walks of life who usually simply want to socialize. If you’re looking for a date on social networking sites, it determinedly young in it’s demographics, which is all right if you’re young as well, but it might not be that beneficial the site started with and grew from college students and teens, that age group still embodies a prominent share of of people on Facebook.
Dating sites are specialty websites where people can interact and form relationships based upon common denominators. There’s a broad variety of niche dating sites that are available. You can find sites that cater to almost any interest or lifestyle that you can think of. There are dating sites for Christians, Catholics, dog lovers, cat lovers, horse lovers, single parents, guys who like older women, career minded people, etc. Let’s say for example you are interested in meeting Equestrian Singles or those into the country way of life, then a site such as the Hitching Post may be an ideal choice for you.
What about dating apps like “Zoosk” and “Are You Interested?” that are now available on Facebook and MySpace?
The Zoosk Facebook App, for example, is technically a pay dating site that is simply utilizing Social Networking sites by creating an application as a means to advertise their services without having to pay for conventional advertising. Basically they are the same business model as dating sites like Match.com. It’s only free to browse and search for singles and send winks or flirts, you must be a premium member to reply to messages. Zoosk’s premium membership plans range from $19.99 per month to $59.96 for six months.
Many of these apps tend to be clumsy and often confusing to use. There also can be some concerns with privacy when using or installing these apps. When you install a dating app, everyone knows it, including all your friends and family that you are connected with. Some will even spam those on your friends list to also install their app. After all this is the predominant attraction for them to create their apps on the major social networking sites, the potential for viral marketing.Some of these apps can also be difficult to get rid of once installed.
Match.com and other major paid dating sites are also working on developing dating apps for social networking sites. The bottom line is, these companies aren’t investing millions on developing and promoting applications without expectations of a return on their investment.
Don’t get me wrong, people have met a partner on social networking sites, but usually it’s by chance more than by design. Chances are you’ll typically have more success on a specialty dating site.
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Filed under Online Dating by on Jan 3rd, 2010. 